FSBO? Have you seen this real estate term before? Possibly on the Kijiji real estate section? It means 'For sale by owner' and is the shortened term for private real estate sellers who aren't selling their homes through a REALTOR®. If you're going the FSBO route and are struggling to get showings in your home, find qualified buyers, or can't navigate the process of selling your home and are thinking about switching over to professional representation, find out how the Real Estate Partners at Re/Max First can put you ahead of everyone else and get your home sold fast, for top dollar.
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1. Listing Your Home At The Right Price.
Properly pricing your Calgary home correctly can be one of the most vital factors in selling your home, it's also one of the most challenging pieces. When your home is priced too high, (above market value) you'll often find that qualified buyers (who would otherwise be interested in your home) will avoid viewing it. Pricing your Calgary home below market value can have adverse effects as well, although your home will garner a lot of attention and offers, you might find many buyers sticking closer to the below market value, or thinking there's something wrong with the property. There is a theory in real estate that a home generally wont sell below market value. Some agents have even listed homes for $1 with the understanding and hope that the prospective buyers will be educated on the actual value of the property (based on comparable homes that have sold) and will make offers accordingly, and have seen varied results.
2. Contracts, Amendments, Titles, and Documents Take Care Of.
Paperwork, paperwork, paperwork and more paperwork. It's often one of the single biggest reasons prospective FSBO's do not pull the trigger on their own efforts in selling their home. Knowing what documents to sign to protect your interests, reading and understanding titles, and handling other changes during the process like amendments and inspections. Our agents have not only been trained through RECA to be qualified to trade in real estate, but we actively engage in ongoing training through lawyers, peers, professional coaching programs, our brokerage, and more, this ensures that you're being professionally represented and that you're covered throughout your real estate journey.
3. Professional Negotiations.
As mentioned above, our agents and team partake in ongoing training through professional coaching programs. We continuously strive to grow our negotiation tactics and arsenal to ensure our clients are taken care of throughout their real estate transactions, it's important to have experience and always be prepared in any negotiation scenario. The average agent according to the Calgary Real Estate Board (in 2017) averaged under 5 transactions per year, this results in fewer negotiation scenarios and experiences, at the Real Estate Partners we negotiate far more often, in August 2018 a single agent on our team negotiated 6 successful transactions. Through collaboration and meetings we are able to share experiences and tactics that result in agents who are prepared and ready for negotiations.
4. Professional Marketing, Videos, & Images.
From professional videos, pictures, measurements, social media, TV, print, and more, we take marketing serious. The Real Estate Partners invest tens of thousands monthly to provide elite levels of marketing exposure for our clients, prospective buyers, and the properties we sell.
Our latest listing in Canyon Meadows Estates, is a beautiful $1,000,000 home that garners a lot of attention and awe. Here's a sample of the video marketing we've provided to get this home exposed to luxury home buyers.
We found that many buyers weren't aware of the incredible schools near Canyon Meadows, partnered with some beautiful fall colours, we created this two sided piece to showcase the nearby educational offerings.
For every home we list, we create a custom feature sheet for clients, this beautiful spread highlights photos, details, and amenities nearby for buyers - This marketing piece is taken home by buyers who visit the property so they have something that stands out and is memorable. We also offered this unique MLS sheet which is often all that is offered in some listings, below is the backside of our Canyon Meadows Estates listing piece to help drive an impact on the home, to buyers that visit.
We take great pride in our social media presence, with tens of thousands of followers across all of our platforms our social media reach provides a huge impact in the work we do, every listing we put on the market at minimum is coupled with a high end video / image slide show, we are also active in vlogging, local business promotions, influencer talks, and more.
5. Time IS Money and Agents Save You Time & Money!
Plain and simple, selling your home is no easy task. We have a team of qualified professionals who all work together to make it happen, taking this task on yourself is not only daunting, but time consuming. Above and beyond the costs, and unknowns of selling your home privately, our EX-FSBO clients typically tell us that the biggest reason for making the change to professional Calgary REALTOR® representation is due to the time commitment required by going the FSBO route, we encourage private sellers to sit down with a Real Estate Partners agent to discuss the time commitments that are involved in buying and selling homes.
6. Marketing Your Home To Buyers In Waiting & Exposing It To More Qualified Buyers.
The single biggest marketing cost we take on is getting our clients homes sold. We do not invest in billboards with our faces on them, or ads with our head shots, we focus on marketing, and attracting qualified buyers and putting them in front of our listings to ensure we're getting maximum exposure for our clients.
Our database of qualified buyers is continuously growing, when we list a new home, our team is able to calculate and identify buyers in our database that could potentially be interested in your property. Resulting in greater exposure to your home.
7. Selling Your Home For Top Dollar.
The numbers and results speak for themselves, sit down with a Re/Max First Real Estate Partners agent to see exactly how we get homes sold fast and for top dollar.
Contact us today.
Posted by Cody Tritter on
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